The concept of ba was originally proposed by the Japanese philosopher Kitaro Nishida and was further developed by Shimizu. For those unfamiliar with the concept: «ba can be thought as a shared space for emerging relationships». «This space can be physical, virtual, mental, or any combination of them. What differentiates ba form ordinary human interaction is the concept of knowledge creation. Ba provides a platform for advancing individual and/or collective knowledge. It is from such a platform that a transcendental perspective integrates all information needed. (…) According to the theory of existentialism, ba is a context which harbors meaning. Thus, we consider ba to be a shared space that serves as foundation for knowledge creation.»* Here, at CoffeeMuseum.com, coffee ba, is a knowledge creation point, is a dynamic network of coffee people, researchers and stakeholders such as producers, brands, coffee houses and suppliers, which is growing every second. Contact us to join coffee ba. *by Ikujiro Nonaka and Noboru Konno