Wake up just by looking at a coffee cup

A look at a coffee cup can cause excitement comparable to the one that results from its ingestion.

Sam Maglio, an associate professor at the University of Toronto, Canada, said in an interview that a look at a coffee cup can cause almost the same excitement that people have in having it, mentioning a study published in the journal Consciousness and Cognition.

The study, co-authored with Eugene Chan of the University of Monash in Australia, deals with priming, a psychological effect responsible for the repetition of previously exercised responses to the same stimulus.

Thus, the study subjects were led to consider memories about coffee, which produced an increase in their levels of physiological excitation, according to their own estimates and also according to the measurements of their heart rate.

«The association between coffee and excitement is probably so strong that it can produce cognitive changes even when there is no physiological intake of caffeine,» the study’s researchers say.

Participants reacted in different ways to various infusion modalities, scientists say. For example, espresso coffee excited them more than a latte, which, however, was more effective than tea.

However, the association works only in Western subjects. On the other hand, participants raised in Asian culture, where coffee is not such an explicit symbol of excitement, have not experienced the same stimulation.

«In North America, we have the image of the executive prototype running to an important meeting with a triple expressed in the hand. There is a connection between drinking caffeine and excitement, which may not exist in other cultures», he explained.

So, are you still wanting to have that coffee cup, or you wake up just by looking at it?

Coffee Packaging Design: How To Get It Right?

The coffee industry is growing with lots of new, small coffee brands and their amazing products. Coffee shops around the whole words offer selections of colourful or elegant bean bags and tempt customers to continue coming back and try yet another flavour. But how does one choose which coffee is it they will buy the next time? And how does a brand assure it will be their beans that will get sold?

People in the coffee industry like to believe that customers choose their product over one of the competitors because of its coffee quality and taste. It’s true, to some extent. However, a big part of the audience is driven by… the way the coffee bag looks like. In other words, packaging.

The case of coffee is a little similar to the situation with craft beers. A customer standing in front of a fridge with so many wonderful craft beers (not having tried a single one of them before) will choose the one that simply looks the most attractive. But how can a brand make sure their beer will be the chosen one?

In a market with lots of small brands all selling a relatively similar product, differentiation is the key. Before one can taste the product, it is the packaging (and price) that play a huge role in the decision-making process.

However, saying “we need to make our packaging differentiable and attractive” is pretty empty. How exactly can your brand achieve it? What conditions should you consider? Which elements will be presented in your packaging design? Who to contact? Who will design it? What are the options? How to tell them what you want? And explain what your brand stands for? In case if you don’t like the delivered design, what should you do? Should you tell them?

Do you have an answer to these questions? Have you ever thought of them before in the first place? The process can be overwhelming so don’t worry if you the answer is no. To help you, and all the other professionals and curious souls in the coffee industry, DesignBro composed a Coffee Packaging Design: Your Ultimate Guide. Have a read!

Author Bio
DesignBro is the world’s highest quality design crowdsourcing marketplace, focused around a selected community of leading designers. DesignBro specialises in the coffee packaging design and is here to answer any additional questions you might have.

Things You Should Know About Australian Coffee Culture

Australia may have come in late to the coffee game, but they’ve quickly caught up and created an ideal coffee culture to make all other coffee cultures jealous to boot. The best way to really display this unique regard to coffee is to compare it to the way Americans do coffee.

Coffee Stateside

Starbucks is one of the most recognizable names in the coffee game. There are 27, 339 Starbucks locations throughout the world. They’ve practically trademarked mass production of coffee, especially in the United States, where coffee is fuel for survival. People want it fast, hot, and without much human interaction. Wi-fi and headphones are staples for Starbucks visits, which are basically spaces to work outside of the office.

Dunkin Donuts put it most succinctly with their marketing campaign, America Runs on Dunkin’. Caffeine is survival in the US and most people don’t question spending a fiver on an okay cup of coffee that they didn’t have to make so they can make it into work. Coffee shops are also popular as a second work location for many Americans, a solitary errand, a convenience.

Aussie Meets Coffee

The Italians introduced coffee to Australians after WWII and the ‘90s brought on a resurgence, but it manifested very differently than in the States, who had been drinking the delightful brew from colonization on. Roughly 95% of the coffee spots in Australia are individually owned and it’s an entire lifestyle for Aussies.

Barista’s are highly trained individuals who can make a decent income if their latte art is on point, and that doesn’t come without dedicated training and certifications. Latte art is something coffee drinkers over in Australia expect on a daily basis, but for reasons beyond just aesthetics—though, let’s be honest, coffee art is beautiful. Australian native, Caleb Cha, even won the World Latte Art Championship in 2015.

The presence of latte art is a big signifier of an ideally crafted cup of joe. If the cream isn’t steamed just right, coffee art is impossible. The milk has to be exactly the right consistency and the right temperature to create the delicate waves across freshly roasted coffee, and Aussie baristas need to have this skill down pat.

Stateside, latte art isn’t as common. Whether that has to do with the acceptance of lower quality coffee, lack of training for coffee servers, or the fact that most Americans won’t wait for a cup of joe long enough for even a skilled barista to adorn their drink is a toss up.

And that’s where one of the largest differences between Australian coffee culture and American coffee culture lies—the way coffee is treated. Australian coffee shops don’t often have Wi-fi and most patrons are there to socialize, not just to drink the delicious brew. It’s a multi-person activity, drinking coffee. It’s been neatly aligned with their surf-and-turf lifestyle and is a daily, enjoyable staple.

Each coffee joint is unique, partially due to being individually owned, but also because individuality is a requirement. Whether they roast their beans onsite, transform into a liquor bar at night, or provide a delicious brekky, each one has its thing.

Starbucks Won’t Cut it in the Land Down Under

Unlike in America, Starbucks failed to take off in Melbourne, or any other city on this continent in the Southern Hemisphere. Ambitiously, Starbucks opened 84 stores across Australia, only to shut down 61 of them no less than 8 years later. While that failure might not have been obvious the higher ups at Starbucks, most Aussies likely would have predicted it—Australia has a very distinct coffee style and Starbucks certainly doesn’t fit it. The fact of the matter is that Australians require better coffee than what Starbucks offers.

In the end, this international coffee chain may have ducked out of trying to make it in the land Down Under, but they’re still taking cues from these expert coffee makers. The flat white made its way onto Starbucks’ menu in 2010, while Aussies have been talking over this delicious beverage since the mid-1980s.

The one marked similarity between Australian coffee and Starbucks is the requirement of a barista—although there worth and expertise is obviously measured quite differently.

In Conclusion

Australians don’t take any less than the best from their morning cup. High quality beans, excellent aesthetics, latte art, and a conversation partner are integral parts of Australian coffee culture. Enjoy a relaxing cup of joe before heading to the beach for the day to really feel like a part of the Australian lifestyle.

If you’re feeling a bit concerned about the poor folks over in North America, individually-owned coffee shops are on the rise in larger cities in the states, and many Americans choose to make their coffee at home, snagging primo bags of fine arabica like these.

With any luck, there’s a bright, full-bodied future filled with delicious brew available everywhere, like in Australia, soon.

By Greg Haver from CoffeeOrBust.com

Pre-workout Coffee

The recommendations are clear: drinking coffee before exercise can actually be beneficial. However, to get its benefits, you have to have it at the right time. This way, you can leave the smoothies aside and enjoy your favorite cup of Joe.

The reason is more than obvious and based on caffeine, which is why several pre-workout products focus on this same ingredient. Therefore, there are several athletes who guarantee that coffee is all you need to boost your practice.

Experts do not deny this information, on the contrary. Nutritionist Megan Medrano points out that «caffeine intake can improve performance during more intense workouts lasting 5 to 20 minutes.»

However, the expert adds that it should not be consumed alone, but accompanied by some food. This is the only way to ensure the intake of fat, protein and carbohydrates, which are essential to the body and that will lack during the period of greatest effort.

And when to have it?

Timing is the key, says Megan. Therefore, it has to be taken into account that this beverage does not have immediate effect and therefore it is necessary to count the time necessary for the caffeine to disperse through the blood system. This stimulant will stay for about 5 hours, but the peak of caffeine happens about 45 minutes after you have it. So, the ideal is to have coffee 45 minutes before you arrive to the the gym.

More advantages

Coffee will be a better extra than most products that are sold as pre-workout (in the form of sticks, for example). This is because it is an FDA approved product, knowing exactly what this beverage contains. Lastly, if there is anything that is easy to find at any bar on the way to the gym, it’s coffee.

Is coffee one of your pre-workout snacks?

Perfect grind for each type of coffee

There is no good coffee without the right roast or most suitable grind. And, of course, grinding beans for an espresso is different from preparing them for a coffee globe or pot.

As a starting point when talking about coffee grinding, we must remember that whenever this product is processed, its taste life is shortened. After the roast, the previously green beans count only one to two weeks of full flavor. And, once milled, this time shortens, and coffee qualities remain only for a few days.

That is, a ground coffee should be consumed immediately.

Having to keep the beans before grinding, consider that your main enemies are water (moisture affects grain quality) and oxygen (causes grain oxidation). So, if you need to store the coffee beans for a long time, it is best to take it to the freezer. Keep the beans in an air-free bag. Do not defrost them when grinding, take them as they are to the mill.

So, what is the perfect grind for each type of coffee?

  • Rough Grind (used for example in Coffee Moca coffee machines, a coffee machine that is made of two superimposed parts, the water that is seen in the lower part is forced to rise when it boils and passes through the coffee on the top of the container).
  • Medium Grind (for example, for the French press method, a system in which the ground coffee is in contact with the hot water for five minutes. Then a plunger is pushed to the bottom of the machine, separating the liquid from the erase).
  • Fine Grind (or extra fine, in the case of Turkish coffee, obtained inside a brass container where it takes ground coffee, sugar and water – possibly cardamom).

In this last category, the fine grind, consider that it should be used in the classic method of the coffee maker or espresso. The thickness of fine grinding creates an obstacle to the passage of hot water. Soon the liquid will absorb the qualities of the coffee.

Do you know the perfect grind for your favorite coffee? Tell us everything!

Solution for coffee stains? We’ve got it!

Do not despair. Follow these three tricks and get rid of those coffee stains.

Coffee is your daily faithful companion, right? Especially in those difficult days and nights with an extreme tiredness. We have to admit that coffee is the second most consumed beverage in the world (right after the water) – so you are not alone, believe us.

Be it at home, at work, after lunch, at lunch or during work, a good cup of coffee is always good, functioning as a great stimulant and contributing to a good mood.

Yet, who has never suffered with coffee stains on your clothes or your towels?

Do not worry, the next time that happens to you, just follow these three tips:

Very hot water
This seemingly simple tip is worth gold! Once the coffee has fallen into the fabric, pour hot water over the stained area. The pressure of water on the fabric will help the stain fade.

Ice Cube
Another trick is to resort to the help of ice cubes. Remove excess coffee with kitchen paper, and then rub the cube in the stained region. Keep doing this until the stain clears and leaves the fabric completely.

White vinegar or alcohol
Dampen a clean, dry cloth with white vinegar or alcohol and rub in the stain.

And that’s it. You can go back to enjoying your coffee! Mmmm. Tastes good, doesn’t it?

60% of coffee species in the world are in danger of extinction

This is the first time that coffee has been included in the Red List of the International Union for the Conservation of Nature as an endangered species.

60% of the world’s 124 coffee species are on the verge of extinction, as a study published in the journal ScienceAdvances and Global Change Biology reveals. According to the researchers, deforestation, climate change, the spread of disease and pathogenic fungi are the main causes for this reduction, which can cause coffee production to decline by at least 50% by 2088.

The study at the Royal Botanic Gardens in Kew, UK, also reveals that measures to conserve coffee beans are currently “inadequate”. 28% of wild coffee species grow outside protected areas and only 55% are preserved in seed banks.

«If it were not for the wild species, we would not have so much coffee in the world today to drink,» Aaron Davis, an organizer of the study, told the BBC. «If you look at the history of coffee growing, we use wild species to make coffee collection more sustainable.»

This is the first time that coffee is classified as threatened in the official ranking of the Red List of the International Union for Conservation of Nature.

«Given the importance of Arabica coffee to Ethiopia and the world, we need to do our utmost to understand the risks to their survival in nature,» said Tadesse Woldemariam of the Environment and Coffee Forum in Addis Ababa, quoted by BBC.

Ethiopia is the “home” of Arabica coffee, which grows naturally in the rainforests. There are also other world outbreaks such as the island of Madagascar or parts of India, Sri Lanka and Australia.

We mostly use coffee beans of two species in the thousands of available coffee blends – arabica and robusta. There is still a third species – Liberian – but this is rarely used commercially. Although not all wild grains know well, they always contain genes that can be harnessed to continue to preserve the species.

Are you afraid to loose your cup of Joe? What are your thoughts on this coffee extinction?

Coffee Powder Sneakers

Vegan brand creates shoes with coffee powder leftovers.

To mitigate the harmful effects on the environment, the company nat-2 decided to use coffee as raw material for footwear production.

With creativity, the company uses what is left of the coffee powder to make the shoes, giving an ideal placement to the «leather», made from plastic bottles.

Absolutely vegan, nat-2 does not use any animal material in its products. Interesting that, according to the company, the shoes have a smell that resembles that of the coffee.

The first tennis batch has already been 100% sold. The production takes rubber (non-synthetic) and water-based glue. The shoe produced in Italy has a technology that minimizes the emission of carbon dioxide.

Coffee powder sneakers is one more method to break fashion industry aggressiveness, which is only behind the oil industry in the question of pollution.

What do you think? Would you buy a pair of coffee powder sneakers for environment sake? Tell us your thoughts in the comments below.

Photo Credits: nat-2

Coffee Prevents Alzheimer and Parkinson

Having coffee in the morning can give you more than just an injection of energy and energy and can improve your alertness – it can also protect you against the development of more serious forms of dementia such as Alzheimer’s and Parkinson’s.

«Coffee consumption seems to have some correlation with a lower risk of developing Alzheimer’s disease and Parkinson’s disease, but we wanted to investigate why this happens – which compounds are involved and how they can affect age-related cognitive decline,» explains Dr. Donald Weaver, who did research with his colleagues Ross Mancini and Yanfei Wang of the Krembil Brain Institute (Canada).

The team chose to investigate three different types of coffee – light roasting, strong roasting and decaffeinated strong roasting.

«Caffeinated dark toasted coffee and no caffeine had similar potencies in our initial experimental trials, so we observed from the beginning that its protective effect could not be due to caffeine,» said Dr. Mancini, confirming earlier research that concluded that coffee decaffeinated coffee also increases life expectancy and that caffeine is not responsible for the good that coffee does for the liver.

Phenylindanes

Going deeper, the team identified a group of compounds known as phenylindanes, which emerge as a result of the roasting process of the coffee beans.

Phenylindanes are the only compound investigated in the study that prevents – or rather inhibits – the aggregation of both amyloid beta and tau, two common protein fragments in Alzheimer’s and Parkinson’s disease.

«So the phenylindanes are a double inhibitor. Very interesting, we were not expecting that,» said Dr. Weaver.

As roasting generates larger amounts of phenylindan, dark roasted coffee appears to be more protective than lightly roasted coffee.
And the fact of being a natural, not synthetic, compound is also a great advantage.

«Mother Nature is a much better chemistry than we are, and Mother Nature is capable of producing these compounds. If you have a complicated compound, it is best to grow it in a crop, harvest the crop, grind the crop, rather than try to fabricate it,» said Dr. Weaver.

But he admits further research is needed before these compounds can translate into potential therapeutic options against dementia.

«What this study does is pick up epidemiological evidence and try to refine it and demonstrate that there are actually components within the coffee that are beneficial to stave off cognitive decline.» Yet, the researcher admits that coffee can not be the cure for Alzheimer’s and Parkinson’s.

What do you think about this new research on coffee as Alzheimer’s and Parkinson’s prevention? Tell us what you think on the comments below.

Cinnamon Coffee Benefits

There is a partner who is simply perfect to enhance the taste of an espresso: cinnamon.

Coffee has several advantages. In addition to fighting fatigue, it increases alertness and alertness levels and can have a protective effect against various diseases. And more:

Moderate coffee consumption helps to slightly improve sports performance and ease digestion while reducing appetite.

And there is nothing better than trying different scents of coffee, until you choose your favorite. There may even be several ideal combinations but there is a partner who is simply perfect to enhance the taste of an espresso: cinnamon, which is one of the oldest spices in the world and one of the most beneficial to our health.

Cinnamon Coffee

In powder or cinnamon stick, it is rich in fiber, manganese, calcium, iron and vitamin K – powerful nutrients for our body. In addition, cinnamon reduces the risk of diabetes, slows aging, has anti-inflammatory properties, reduces the risk of heart disease and – surprise – helps you lose weight.

A study presented at a conference of the American Heart Association in 2017 said that cinnamon has antioxidant and anti-inflammatory molecules that protect the body from damage caused by stress and help to lose weight.

Knowing this, are you having more cinnamon coffee? Add a little spice to it and tell us your thoughts.